Wednesday, March 22, 2017

Digital content-ment



clients and places I've worked

Welcome to my place. I'm a digital copywriter, copy editor and wordsmith-all-rounder - over 10 years in the publishing trenches, both in print and digital, with a background in marketing (NIKE). 

What better way to tick-off the marketing box?
I've worked in Europe and down-under covering online and print features across Travel and Tourism, Stock Markets, Business, Health and Corporate Training, e-retail, also B2B, and B2C marketing coms.


Everything from error messages,FAQs and micro copy to advertising,3000 word features and high level web pages.


Recently I’ve been contracted to Qantas Loyalty working on their major re-brand and re-launch of the new Business Rewards Program. The success of this launch increased new business more than 1000% in the first 24 hours, over the previous quarter, and its success continues. My only regret is that Qantas Kanga lost his paw in the process; I hope it didn't hurt too much.
Qantas Kangaroo falls foul of cosmetic surgery
I'm a high energy individual - during one random discussion on 'what kind of dog would you be?' a colleague likened me to a Jack-Russel Terrier (and I was so sure I was a German Shepherd) but I'm not sure whether that means I'm cute as a pup, never take my eye off the ball, or I just have a long battery life...


Jack Russell on a laptop
Partial image credit...

Vanity dictates I believe I’m all of those. But I do like being run off my feet and that often leads to chipping in and helping with others' workloads whenever capacity permits. I like Jack Russells a whole lot too.



As far as my SEO skills go, I must be doing something right because my success has equated to daily online click increases X 10. I also ended up on Factiva’s radar and they went and bought reprint rights to my columns and market reviews. 

Factiva [heart] Suzy Mac


Click on the tabs above to take a tour of my folio.


Email me with enquiries or to ask for my rates card.

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new email signature


By the way, how do you like the new logo?
I baked it myself:
fresh baked logo